Designing Your Lifestyle

The Power of 1 in Business

The Power of 1 in Business

Most of us have many of the same errands each month or so that we have to go run… Getting a haircut (Or ‘getting my hair did’ as all the kids are saying these days)… Getting an oil change for the car… Going to the Gym… Doctors appointments… And so on. Now, would you letContinue Reading

SEO for Local Small Business

SEO for Local Small Business

You can be sure that your competitors are vying for the top spot in Google SERPs. If you aren’t throwing your hat into the ring, you’re giving business away. As a small business owner, it’s imperative you do everything you can to get your brand in front of as many consumers as possible. This meansContinue Reading

The Power of Secret Facebook Groups

The Power of Secret Facebook Groups

Facebook Groups provide marketers with an easy way to create communities around their products and services. Better yet, with Facebook Insights, marketers always know the best time to share content—think three hours before peak traffic—and which types of content their fans like to engage with the most. Knowing both of these metrics is essential inContinue Reading

Why Social Media Marketing Isn’t Working and What to Do About It

Why Social Media Marketing Isn’t Working and What to Do About It

Social media took off as a “thing” around 2009, and since then hundreds of companies have jumped on board, dumping millions of dollars into various platforms. However, many of these companies have learned the hard way that amassing “likes” is not the same as minting money. Some, like German firm Kern and British company Unilever,Continue Reading

Microblogging Is Taking Over

Microblogging Is Taking Over

It’s no secret that images convert better than text. Words are at their most evocative when they conjure images in the mind’s eye, but Internet users have notoriously short attention spans. You can’t count on them to take the time to read evocative copy. Images, therefore, must serve as a lure that warms a prospectContinue Reading

Tiny Action Yields Big Rewards – will you do it?

Tiny Action Yields Big Rewards – will you do it?

There’s a story about five frogs that aresitting on a log.Four decide to jump off.How many are left?Take your time.No rush here.How many are left?The answer is five.Why’s that you say? Because, four frogs“decided” to jump off.And that’s all they did.And there is a VERY big difference betweendeciding to do something, and actually doingit.You canContinue Reading

Facebook Likes: To Buy or Not to Buy

Facebook Likes: To Buy or Not to Buy

Facebook “Like” sellers have existed since the Like was rolled out in 2009, and it offered a way for users to show their support for a person or company while burning a fraction of a calorie. Some companies, such as Burberry and Levi’s, have over ten million likes. Still, likes don’t necessarily mean anything inContinue Reading

Facebook as a Pathogen: Predicting the Next Big Thing

Facebook as a Pathogen: Predicting the Next Big Thing

According to one Princeton professor, social media sites such as Facebook are akin to the pathogens that have plagued humankind, save for one important difference. Facebook, according to Dr. John Cannarella, is a pathogen of the mind. Cannarella isn’t judging the site or its content, but is instead referring to the idea that websites areContinue Reading


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