Designing Your Lifestyle

Microblogging Is Taking Over

Microblogging Is Taking Over

It’s no secret that images convert better than text. Words are at their most evocative when they conjure images in the mind’s eye, but Internet users have notoriously short attention spans. You can’t count on them to take the time to read evocative copy. Images, therefore, must serve as a lure that warms a prospectContinue Reading

Tiny Action Yields Big Rewards – will you do it?

Tiny Action Yields Big Rewards – will you do it?

There’s a story about five frogs that aresitting on a log.Four decide to jump off.How many are left?Take your time.No rush here.How many are left?The answer is five.Why’s that you say? Because, four frogs“decided” to jump off.And that’s all they did.And there is a VERY big difference betweendeciding to do something, and actually doingit.You canContinue Reading

Facebook Likes: To Buy or Not to Buy

Facebook Likes: To Buy or Not to Buy

Facebook “Like” sellers have existed since the Like was rolled out in 2009, and it offered a way for users to show their support for a person or company while burning a fraction of a calorie. Some companies, such as Burberry and Levi’s, have over ten million likes. Still, likes don’t necessarily mean anything inContinue Reading

Facebook as a Pathogen: Predicting the Next Big Thing

Facebook as a Pathogen: Predicting the Next Big Thing

According to one Princeton professor, social media sites such as Facebook are akin to the pathogens that have plagued humankind, save for one important difference. Facebook, according to Dr. John Cannarella, is a pathogen of the mind. Cannarella isn’t judging the site or its content, but is instead referring to the idea that websites areContinue Reading

Doing a Wee Bit of Work

Doing a Wee Bit of Work

Today I was doing a wee bit of work from the computer, and then it happened…A yellow sticky note fell out of nowhere onto my floor. Seriously, I have no idea where it came from. Like it was stuck somewhere under my desk or something and it finally found it’s way out…And on this sticky note was just oneContinue Reading

Sure-Fire Techniques for Increasing Social Media Shares

Sure-Fire Techniques for Increasing Social Media Shares

Social media represents a significant savings in advertising costs for savvy marketers. Consumers in love with a brand make for loyal brand ambassadors, and the social proof they create translates into cold, hard cash. Marketers who know how to create sharable content will always have the advantage in the age of social media marketing. OneContinue Reading

Profiting from the Internet of Things

Profiting from the Internet of Things

“The Internet of Things” is a buzzword that came into use in late 2012 and has surged in popularity. The term refers to the process by which everyday appliances become “smart” with the addition of computer components, sensors, and wireless modems that connect them to the Internet. Savvy companies large and small are predicting thatContinue Reading

Building a Social Media Marketing Campaign

Building a Social Media Marketing Campaign

With online competition at a fever pitch these days, a botched social media campaign can really set a business back. It’s more important than ever to understand what kind of content your audience wants to consume and what they’re willing to share. If you don’t get it right, you can bet that some of yourContinue Reading


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