6 Steps to Creating a Killer Offer

If you have an effective sales funnel, every new customer represents not just a single sale, but a series of sales that increases the average life time value (LTV) of your customer base. But the success of your online business requires driving new customers into your sales funnel.

While there are many techniques for driving traffic into your sales funnel, one of the easiest and most affordable is to create a squeeze page on which offer for free something your niche’s customers will perceive as having high value. This is known as a “killer offer”.

Developing your killer offer can be broken down into a 6-step process:

Step 1 – Research the Competition

Providing a free killer offer in exchange for a prospective customer’s personal information –email address, phone number, etc. – on a squeeze page is nothing new. It’s the exact same platform that many of your competitors currently are using to drive traffic to their sales funnels.

The first step of creating your killer offer, then, is simply seeing what other Internet marketers within your niche are offering as the giveaway on their squeeze pages. You can expand your research by looking at killer offers on squeeze pages outside your niche as well.

Step 2 – Polling Your Existing Base

The best source of determining what your future customers want is your existing customers. Create a short survey that asks such questions as:

• What are the biggest problems related to (your niche) that you currently are experiencing?
• How to you prefer to consume content: Video, PDF, audio files, links?
• What type of content do you like best: Step-by-step tutorials, personal narratives, case studies, or other types of content?

Step 3 – Brainstorm a List of Potential Ideas

Take the information provided by your existing customers and use it to brainstorm a list of potential killer offers. Don’t hold back or be afraid to think outside the box. The purpose of brainstorming is to come up with as many ideas a possible so that you can whittle them down to the two or three best ideas later.

Step 4 – Settle on the Best Idea and Format

Using your brainstorming list, your research on what your competitors are offering, and your existing customers’ input, develop a single killer offer and format that you want to offer for free on your squeeze page.

Step 5 – Build a Framework for Your Killer Offer

It’s time to transform your killer offer from an abstract idea to a genuine product that you can give away on your squeeze page. You can create it entirely on your own by coming up with a few basic central concepts, building a framework around these themes, then filling in the offer with content.

Another option is to see if a similar product already exists as a Private Label Rights (PLR) product that you can either offer as is or modify to fit your needs.

Step 6 – Promote Your Killer Offer on Your Squeeze Page

Once you have created your killer offer, post it on your squeeze page and monitor how responsive your visitors are to it. You may need to tweak it so that it is more appealing and converts more visitors into customers.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

The 10 step structure for sales pages that sell

Sales pages take many different forms, but share the same basic structure:

1. Headline
2. Sub Headline
3. Presentation of the problem
4. Introduction of your product as the solution
5. Social Proof
6. Bonuses
7. Offer
8. Guarantee
9. Call to Action
10. P.S.

Creating Killer Headlines

Your headline is the first opportunity gaining your customer’s interest by making an emotional appeal to whatever problem they are trying to solve.

Headlines should be clear and easy to understand, should include your keywords, and need to attract the reader to keep reading further.

Presentation of the Problem

Right after the headline and sub headline, you want to present the problem that the customer is having, focusing especially on the customer’s pain.

For example, if your niche is dating and relationships, you could present the problem like this:

“Are you tired of striking out when it comes to the opposite sex? Do you get a tight feeling in your stomach whenever you see a happy couple because it makes you wonder if you will ever find the right mate?”

Introduction of Your Product as the Solution

On your sales page, your product should always be the best – or better yet, the only – solution to whatever problem you have just stated.

It’s critical that you portray your product as not just one of many possible solutions, but as the only solution that will give your customers the exact type of relief from whatever pain they are experiencing.

Social Proof

Social proof, also known as the “bandwagon approach,” is when you show your prospects how other people have benefitted from your product.

Social proof often takes the form of product reviews or testimonials. You also can include stories about people who have experienced profound improvements to their lives as a result of your product.

Bonuses

Bonuses aren’t always essential, but they can often help “sweeten the pot” and help customers make the decision to buy decision if they are on the fence. Usually, they are one or two additional products that are related to your primary product’s niche you throw in for free.

You can include anywhere from one to three bonuses. More than three can make it too confusing for the customer.

Make sure you assign a value to the bonus: “The WordPress dictionary ordinarily sells for $19 and the keyword software is worth $29, but they are yours for free if you purchase the main product now!” This lets you increase the perceived value of your offer.

Guarantee

You almost always want to offer a guarantee. For one, it’s just good business. If you aren’t backing up your products with a money-back guarantee, some people might wonder if there is something wrong with your products. Second, guarantees are so common that it will seem strange if you don’t offer one.

You want to limit your guarantee to 30- or 60-days from the day of sale so you don’t have customers coming back months or even years later looking for a refund. It’ a good idea to always provide refunds quickly if a customer requests it.

With digital products, you generally want to let them keep the product rather than send it back because it builds goodwill and makes them more likely to purchase more products from you in the future.

Offering a guarantee also removes risk for the customer: If they don’t like it, they can have their money back. Some people will buy your products and ask for refunds just so they can get the product for free, but not many, so it’s worth it to provide a guarantee every time.

Call to Action

Your Call to Action (CTA) is the most important part of your landing page. Your CTA is where you tell your customers exactly what it is you want them to do: Buy this product, subscribe to this website, and so on.

It is critical that your CTA is clear and to the point. There can be no ambiguity about what it is you want your customer to do. Even if you are a little forceful, that’s okay. Don’t suggest, tell.

By the time readers have made it all the way through your sales letter to the CTA, they probably are ready to buy anyway. Your job with the CTA is to push them into taking action.

P.S.

The P.S. can be an effective last-minute way to close the sale. The P.S. stands for “post-script” and it can be used either to restate the central points of the sales letter or introduce something new, like adding scarcity or another bonus.

More than one P.S. is okay if you want, but they probably should be capped at three otherwise there’s a higher chance your customer will stop reading. In your P.S., remind the reader of the deal or special offer and add urgency.

I hope you enjoy what you learned today! Check back weekly for updated article and lessons. Or better yet, subscribe by clicking on this link now to get more of these educational articles as they come out.

Free Marketing – Other Social Media Sites

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher.

Like Search Engine Optimization, social media marketing can take a while to gain traction because it takes time to build a following of social media contacts, interact with them, bring them to your pages, then get them to give you social approval signals.

The best approach is to focus on multiple social media outlets, not just one or two, partly because the popularity of social media sites changes and what is the most popular one today may not be as popular tomorrow. Also, your prospective customers are also using multiple sites, so if focusing only on a few could mean you are missing a large segment of potential customers.

What are the most Important Social Media Sites?

Excluding Facebook and Twitter – which will be addressed in a separate article — the most important social media platforms that you need to be involved in today are:

1. YouTube – Video is the format of choice for web users today. Thanks to 3G and 4G networks and WiFi, nearly everyone has access to streaming video on their smart phones and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – This site focuses more on business networking rather than social networking. But LinkedIn continues to be an important platform for reaching corporate and commercial customers.

3. Pinterest – Currently, Pinterest is one of the most popular social preference platforms. It allows members post links to things they like. If that includes one of your links, you can expect a ton of traffic to your landing pages.

4. Google+ – Google+ tries to combine all the best features of the other social media sites – such as email, social sharing, social preference – with killer apps like free video conferencing to make it the premier social media site on the web.

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are growing in popularity. These include such apps as foursquare, Urban Spoon, Yelp and many others. Social comment sites let users post comments, reviews, images, ratings and other opinions on businesses they visit or any topic they like directly from their mobile devices.

This can have serious consequences, especially for the brick and mortar business owner, because if customers post negative comments it can not only hurt your reputation but also can continue to linger on the web for a long time. On the other hand, positive comments can help drive more foot traffic to your business.

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your web pages can help boost your web page ranking on Google. You also should quote positive reviews on your own web pages, social media accounts, or even in advertising and marketing materials.

Value of Social Approval

Social approval signals can help your marketing efforts go “viral”, which refers to techniques that use social networks and other web tools to produce explosive awareness in brand or product awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals such as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your brand or products quickly.

Internet users now have the ability to share and spread viral messages they enjoy faster and with more people than ever before with literally the push of a button. One person can promote your posting to hundreds or even thousands of social media contacts, who can then pass the it on to tens of thousands or even millions more.

Google+

Google+ takes the best features of the internet’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts them all in one place. That makes them easier to coordinate on your Google+ brand page.

Google+ allows you to create individual Circles for friends, family, acquaintances, employees, vendors, or any category you want. You also can create sub-categories within these Circles to make it easier to communicate effectively with specific groups.

Hangouts is Google+’s free web-based chat program that lets you interact with other users in real time using text, video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video one-on-one video customer service, answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, record them and then make them available online as squeeze page giveaways.
Hangouts also offers a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing access to your videos to an unlimited number of viewers via YouTube. Viewers can even submit live questions and comments via text.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

How to make sure your tablet looks great on tablets and phones

Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning. To understand why, answer this question: How do you usually access the Internet?

If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near universal WiFi and the affordability of mobile access devices, most web users today are accessing their favorite sites and pages from their portable mobile devices rather than their laptops or desktop computers.

That means that the website you have just finished creating is essentially obsolete – at least if it’s not mobile optimized.

Critical Content Presented Concisely

Unlike PC users, mobile users don’t want to download your entire web page. It’s too much information, both for the user and for the devices themselves. Instead, they are looking for key information that they can access quickly, without having to click around to a lot of different pages.

Have you ever tried to click on a button on a smart phone? It’s difficult, if not downright impossible!
That means your website needs to have a simpler, streamlined version that mobile users can be diverted to. In other words, your content needs to be mobile-optimized.

People Are Attached to Their Mobile Devices … Literally!

Today, most people won’t leave home without their smart phone and they are using their mobile devices way more than they are using PCs and laptops – especially when it comes to searching for the products and services they want while on the go.

If your business has only a regular website, you are essentially shutting the door on the majority of customers using the Internet today.

Because mobile devices have small screens, run slower than PCs, and have teensy-tiny keypads, the mobile version of your web page needs to account for these disadvantages. Mobile optimized pages have to be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.

Advantages of Mobile Optimization

When your content is mobile optimized, you not only have access to a much larger pool of prospective customers, but you also have improved tracking thanks to built-in technologies of most mobile web page generating software.

Getting the information you need to understand how page visitors behave once they reach your mobile-optimized web pages can help you make improvements to make your pages even more effective and give you the results you want.

To learn other mobile marketing techniques for increasing the value and effectiveness of your web-based business, check out our lead generation system by clicking on this link now.

Follow this email marketing etiquette to get yours delivered and read

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don’t Sensationalize the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user’s email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there’s a better chance that the email will either be sent directly to the “Spam” folder or deleted by the user without being read.

The objective is to get the reader to open the email, so your headline has to give them a reason to do so. You want to capture their imagination and engage their interest, but not go over the top. Avoid using exclamation points – especially multiple exclamation points – as well as ALL CAPS and crazy colors because this will most likely tag your email as spam.

2. Use the Person’s Name, If Known

The greeting is the first thing the reader will see when they open your email. If you know the user’s name (because you either know them personally, they are already on your list, or their name was included on an email list you have purchased) use your autoresponder to insert their first name in the greeting, such as “Dear Paul” or “Dear Sandra.”

Email tends to be less formal than traditional letter-writing, so in most cases using the person’s first name is perfectly acceptable. Using the person’s last name can often seem off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Exceptions would include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Because emails are less formalized than traditional letter-writing, and because people get so many emails every day, the person receiving your email probably isn’t going to give it much attention. That’s why it is critically important that you get to the point of your email right away, starting with the very first sentence.

In email writing, you have to give the reader a reason to keep reading. Don’t waste time by beating around the bush or trying to build up to your point slowly. You have only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Another difference between traditional letter writing and emails is the sign-off. You don’t have to include a formal “Sincerely” or “Gratefully yours.”

Simply ending with your name is perfectly acceptable. Or, if you prefer, you can use an informal phrase such as “Chat with you soon” or “Cheers.”

Following these general email etiquette protocols will increase the chances that the person receiving your email will open it and read it. Make sure the content of your email pushes the person to the action that you want them to perform, such as clicking on a link included in the body of your email.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Raving Fans: A Revolutionary Approach to Customer Service

In 1993, author Ken Blanchard published a groundbreaking book called “Raving Fans: A Revolutionary Approach to Customer Service”. The very influential book was used as a framework by many brick and mortar companies to revamp their customer’s experience.

While it has been more than 20 years since the book was published and much of the business landscape has shifted to the web, the principles outlined in Blanchard’s book remain critical to retaining and expanding any business’s customer base.

Blanchard’s premise was simple: Business owners are responsible for creating good relationships with their customers so that they will keep coming back.

This principle was supported by research that showed that customers who have an emotional attachment to a business are more likely to continue to do business with that business—and also recruit their family, friends and associates to use the business as well.

Putting this premise into the context of web-based businesses, if you can create strong emotional bonds with your customers, you can convert them into “raving fans” who will evangelize for your business to their social media contacts and others.

Boiled down to its core elements, Blanchard’s Raving Fans program can be expressed as three secrets:

Secret 1: Be Clear on What You Do

Decide ahead of time what you want your online business to do then stick with your decision. It’s easier for customers to “buy in” to your business if you offer a consistent brand with every interaction.

If you are too diversified or your brand message can’t immediately be grasped by your customers, they are going to have a more difficult time engaging with your business. Remove any obstacles that prevent your customers from trusting and feeling comfortable with your business during every by being consistent and credible.

Secret 2: Give Them What They Want

The purpose of just about any business is to provide customers with something they want or need. To build trust bonds with your customers, you should strive to continually discover what your customers want and try to find solutions that give it to them.

This requires modifying what your business does based on your customers want. What they want today could be entirely different than what they want next week or next year.
The best way to understand what they want is to continually engage in a dialogue with your customers. In other words, if you want to know what they want, ask them.

Secret 3: Consistently Over-Deliver

To build trust bonds and create raving fans, your objective needs to be to “wow” customers with every interaction. Find ways to deliver more – Blanchard refers to this as “plus one percent more” – than what your customers expect.

When you over-deliver with your customer service, you set your business apart from all your competitors. Your customers will notice that you are going the extra mile to genuinely please them, which is something they probably can’t find anywhere else.

And, this is what causes them to be raving fans and to evangelize for your business to their family, friends, and (most importantly for online entrepreneurs) to their social media contacts, which will enable your business communications to go viral.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

How to use contests in internet marketing…

Let’s face it: We all love getting something for nothing. So, offering prizes as part of a well-run contest to promote your Internet marketing efforts is a great way to attract hundreds of new prospective customers.

There is a huge group of Internet users who are constantly searching for free stuff. While this can be irritating in some situations – such as the squeeze page visitor who downloads your lead magnet report but doesn’t convert to a paying customer – you can exploit this basic human desire for freebies into pure gold if you run a contest the right way.

Capture Contestants’ Information

The most important thing to remember is to include a clickable box on every contest entry form in which you can collect the visitor’s information, such as their email address or phone number.

Use the settings on the contest add-on you are using in WordPress or another open source site to make filling out this box mandatory for entering the contest.

You can then use this contact information to nurture an ongoing relationship with the prospect long after the contest has ended.

Offer Prizes People Actually Want

To make your contest as popular as possible, offer prizes that are universal and that people actually want, not just those that are related to your marketing niche. For example, if you are working in health and fitness, rather than offering a free month of personal training sessions, your prize could be a Visa gift card or an iPad.

By not limiting yourself to only the people within your niche, you can expand the scope of your contest and attract a broader range of prospective customers.

Keep It Simple

It’s also important that your contest not be overcomplicated. Keep it simple: Enter their information to be entered into the contest. Don’t make them answer a bunch of trivia questions, submit an essay, or do anything that is going to disqualify or turn back a huge segment of new prospects.

The less you require, he better! The object of the contest is to grow your Internet marketing efforts, not reward people for their knowledge.

Offer a Genuine Chance of Winning

It’s also important that the visitor believe they have a chance of winning. If they think your contest is impossible to win (or worse yet, rigged), they aren’t going to participate.

But if you make it clear that they have a great chance of winning something they actually want, you are pretty much assured that they will gladly give you their contact information.

Keep It Legit

Finally, make sure your contest is legitimate. If you are offering prizes, you actually have to award them to a winner that is chosen randomly. Although the Internet has a global scope, within your niche it’s actually a small world after all.

So, if you’re running phony contest or are not giving out the prizes you promised, it eventually will catch up with you and your reputation could be permanently ruined.
To learn more about how to use contests, polls, and other tools to drive traffic to your web pages and expand your business’s scope and profitability, check out our lead generation system by clicking on this link now.